Senior Engineer Marketing Platforms (w/m/d)

Your tasks:

Engineering & Implementation

• Implement and maintain tracking solutions (Facebook Pixel, LinkedIn Insights, Piwik/Matomo, custom event tracking) directly in our React/Next.js frontend.
• Extend and maintain data layers and event tracking frameworks for scalable analytics setups.
• Manage and optimize Google Tag Manager (or alternatives) with a focus on performance and maintainability.
• Implement and govern Consent Management Platforms (CMPs) to ensure compliance with GDPR/CCPA.

MarTech Ownership & Governance

• Own and manage the marketing technology stack, supporting marketing teams with segmentation, personalization, and channel orchestration (paid, email, push, in-app).
• Define and drive a holistic tracking concept across server-side and client-side solutions.
• Oversee and maintain integrations between various internal/external systems (e.g. product events, analytics, customer data sources, mobile/web).
• Support and enhance the management of 1st party customer datawithin the marketing ecosystem, ensuring compliant activation across Braze and integrated systems
• Collaborate with engineers and data teams to ensure high-quality data flows (events, user attributes, identifiers, etc.).
• Document tools, processes, and cross-channel campaign logic; ensure platform hygiene, QA, and operational efficiency.
• Evaluate and introduce new tools and integrations that increase automation, personalization, and ROI across our customer engagement stack.

Your skills:

• 5+ years of experience in MarTech, Web Analytics, Marketing Automation, or a related field within a digital or tech-first company.
• Strong web development skills (JavaScript/TypeScript, React, Next.js or comparable frameworks for server-side rendering).
• Solid technical understanding of APIs, webhooks, custom event tracking, and data mapping.
• Familiarity with (content structure, plugin architecture, marketing integration touchpoints).
• Proven hands-on experience with CRM and Paid Marketing tools. Experience with Braze, funnel and smartly preferred.
• Knowledge of consent management platforms (e.g. OneTrust, Usercentrics) and privacy-by-design principles.
• Strong cross-functional collaboration skills (Marketing, Product, Data, Legal, Engineering).
• Comfortable managing both strategic topics and hands-on implementation.
• Target group oriented communication: Proven ability to translate business needs into technical specifications.
• Preferred: Hands-on experience with CRM (e.g. Braze, Emarsys), paid media tools (e.g. Smartly, Funnel.io), consent platforms (e.g. OneTrust, Usercentrics), GTM, WordPress and middleware (e.g. Zapier, make.com).